A Campaign with Attitude for the ACF

acf2 A Campaign with Attitude for the ACF

PR for the ACF included their ‘Attitude’ campaign which was launched at an ambitious VIP event on Horse Guard’s Parade. I am pictured here with the Duke of Edinburgh discussing how Chris Eubank appears to have gate crashed the event.

The Attitude campaign generated a steady flow of coverage with 97 pieces of national and regional pieces reaching 28 million consumers.

Alongside PR, I carried out training for members of the regular and reserve British Army on media relations and youth marketing.

As a signed up member of the Princess of Wales Royal Regiment I know my LSW from my SA80 and wasn’t shy of the odd assault course now and then.

March 12th 2015
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Immaculate Leica Digilux 2 for sale in the UK

I'm selling my faithful Leica Digilux 2 over on ebay. An amazing camera, with a quality of pictures that surpasses many of today's models.             It comes with everything that was orignally in the box, plus two spare batteries.            
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...
July 29th 2011
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11 useful business apps for freelance and mobile workers

One of the advantages of working as a freelance consultant is being able to work from anywhere. This allowed me to live and work in Munich last year, and my favourite spots nearby now include the table outside the pub downstairs, a nice cafe down the road, and the magnificent reading room ...


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