PR for the ACF included their ‘Attitude’ campaign which was launched at an ambitious VIP event on Horse Guard’s Parade. I am pictured here with the Duke of Edinburgh discussing how Chris Eubank appears to have gate crashed the event.

The Attitude campaign generated a steady flow of coverage with 97 pieces of national and regional pieces reaching 28 million consumers.

Alongside PR, I carried out training for members of the regular and reserve British Army on media relations and youth marketing.

As a signed up member of the Princess of Wales Royal Regiment I know my LSW from my SA80 and wasn’t shy of the odd assault course now and then.