A Taste of Fame for Walkers

While freelancing with Hill & Knowlton, I was moved on to the Walkers ‘Taste of Fame’ campaign to raise levels of coverage which were flagging.

The PR campaign was to support an on-pack promotion which replaced Gary Lineker’s face with that of members of the public. I hit the phones and told as many journalists as I could get hold of about the campaign, resulting in a respectable spread of national and regional coverage and a bulging cuttings book for the client. I also managed to negotiate a five minute fully-branded piece on national TV.

During my time on Walkers I negotiated tabloid exclusives on four Walkers TV ads, oversaw a further two consumer campaigns and helped to organise their enormous celebrity-studded birthday celebrations at Alton Towers.

November 18th 2015
Tags: The Latest News

No Comments

An interview with Ty Jeffries aka Miss Hope Springs

Miss Hope Springs will be performing her Christmas show Now it’s Christmas Time at Brighton's Komedia on Tuesday 8th December. Last year’s show, which has been described as 'a glittering glimpse of vintage Vegas’ was completely sold out. Miss Hope has had rave reviews, as well as winning Best Cabaret Brighton Fringe ...
June 18th 2015
Tags: The Latest News

No Comments

Alex Reid launches Alma Juicing Retreats

Alex Reid, the former cage fighter - who was married to Katie Price from 2010 to 2012 - has set up the Alma Juicing Retreat in Marbella, Spain and is using his expert knowledge of health and fitness to help people get in shape and achieve their weight loss goals. The ...
September 30th 2014
Tags: The Latest News

No Comments

MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
Tags: The Latest News

No Comments

Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
Tags: The Latest News

One Comment

Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...


The archives run deep. Feel free to search older content using topic keywords.

Browse by Category