While freelancing with Hill & Knowlton, I was moved on to the Walkers ‘Taste of Fame’ campaign to raise levels of coverage which were flagging.
The PR campaign was to support an on-pack promotion which replaced Gary Lineker’s face with that of members of the public. I hit the phones and told as many journalists as I could get hold of about the campaign, resulting in a respectable spread of national and regional coverage and a bulging cuttings book for the client. I also managed to negotiate a five minute fully-branded piece on national TV.
During my time on Walkers I negotiated tabloid exclusives on four Walkers TV ads, oversaw a further two consumer campaigns and helped to organise their enormous celebrity-studded birthday celebrations at Alton Towers.