A Taste of Fame for Walkers

walkers A Taste of Fame for Walkers

While freelancing with Hill & Knowlton, I was moved on to the Walkers ‘Taste of Fame’ campaign to raise levels of coverage which were flagging.

The PR campaign was to support an on-pack promotion which replaced Gary Lineker’s face with that of members of the public. I hit the phones and told as many journalists as I could get hold of about the campaign, resulting in a respectable spread of national and regional coverage and a bulging cuttings book for the client. I also managed to negotiate a five minute fully-branded piece on national TV.

During my time on Walkers I negotiated tabloid exclusives on four Walkers TV ads, oversaw a further two consumer campaigns and helped to organise their enormous celebrity-studded birthday celebrations at Alton Towers.

September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...
July 29th 2011
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11 useful business apps for freelance and mobile workers

One of the advantages of working as a freelance consultant is being able to work from anywhere. This allowed me to live and work in Munich last year, and my favourite spots nearby now include the table outside the pub downstairs, a nice cafe down the road, and the magnificent reading room ...
April 14th 2011
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Wolves In Store a “Bad Idea” Admits Mothercare

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