Anti-Jargon Campaign for the Village

front Anti Jargon Campaign for the Village

To market the Village I came up with an anti-jargon campaign to help PRs and clients stamp out muddled communication and reward journalists for their ongoing patience with PR industry fluff.

back Anti Jargon Campaign for the Village

With a 100% cotton embroidered face cloth (“the only flannel you’ll get from the Village”) and instruction card sent to journalists and new business prospects, we achieved coverage in The Guardian, Media Guardian, Marketing, PRWeek and the IPR Magazine. I apologise for the disgraceful quality of the scan.

June 18th 2015
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Alex Reid launches Alma Juicing Retreats

Alex Reid, the former cage fighter - who was married to Katie Price from 2010 to 2012 - has set up the Alma Juicing Retreat in Marbella, Spain and is using his expert knowledge of health and fitness to help people get in shape and achieve their weight loss goals. The ...
June 9th 2015
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Introducing NASE – the Association for the Self Employed

A new business association has launched to represent the nation’s self-employed. The new Association for the Self Employed (NASE) is a not-for-profit membership organisation that has been established to represent nearly five million UK residents who run their own businesses. The purpose of the organisation is twofold – first, to help ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...

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