Anti-Jargon Campaign
FOR THE VILLAGE PR

To market the Village I came up with an anti-jargon campaign to help PRs and clients stamp out muddled communication and reward journalists for their ongoing patience with PR industry fluff.

With a 100% cotton embroidered face cloth ("the only flannel you'll get from the Village") and instruction card sent to journalists and new business prospects, we achieved coverage in The Guardian, Media Guardian, Marketing, PRWeek and the IPR Magazine. I apologise for the disgraceful quality of the scan.

Hover your mouse on the above image to have a look at the other side of the card.