Bigging up Bertie for Trebor Bassett

At Biss Lancaster, along with co-founding their youth marketing division BL Alternative, I managed three very enjoyable Bertie Bassett campaigns, all of which won industry awards. These included Re-turn Bertie (PRCA commendation) and Bertie Goes to Sotheby’s (PRWeek Best Promotional Campaign).

A little later I compiled a programme of events publicising a huge Bertie-shaped hot air balloon which culminated in persuading Southwark Council to allow us to tether the 155ft tall balloon on a key route at the London Marathon. The ballon featured prominently in TV coverage of the race, reaching 33.5 million people and equating to an ad spend of £350,000. Bertie Bassett Flies High won us the PR in Food Marketing Bronze award from Marketing magazine.

I was delighted to have carried out numerous media interviews including Radio 4’s Start the Week as ‘Bertie’s Business Manager’.

Pictured above is a stunt I staged outside the Chelsea Harbour Club for a piece in the Daily Star: Bertie is pictured with a mystery blonde…

May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...
March 17th 2011
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Winston Churchill* fails to ‘win back’ his glasses in Northampton auction

A Sir Winston Churchill look-a-like last night failed in his attempt to win a pair of Sir Winston Churchill’s glasses, which were auctioned for £11,210 to a telephone buyer, understood to be from overseas. ‘Sir Winston’ went along to the auction with the manufacturers of the glasses, and the world’s oldest ...

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