Bigging up Bertie for Trebor Bassett

At Biss Lancaster, along with co-founding their youth marketing division BL Alternative, I managed three very enjoyable Bertie Bassett campaigns, all of which won industry awards. These included Re-turn Bertie (PRCA commendation) and Bertie Goes to Sotheby’s (PRWeek Best Promotional Campaign). Read more about Bertie at Sotheby’s here.

A little later I compiled a programme of events publicising a huge Bertie-shaped hot air balloon which culminated in persuading Southwark Council to allow us to tether the 155ft tall balloon on a key route at the London Marathon. The ballon featured prominently in TV coverage of the race, reaching 33.5 million people and equating to an ad spend of £350,000. Bertie Bassett Flies High won us the PR in Food Marketing Bronze award from Marketing magazine.

I was delighted to have carried out numerous media interviews including Radio 4’s Start the Week as ‘Bertie’s Business Manager’.

Pictured above is a stunt I staged outside the Chelsea Harbour Club for a piece in the Daily Star: Bertie is pictured with a mystery blonde…

July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
November 18th 2015
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An interview with Ty Jeffries aka Miss Hope Springs

Miss Hope Springs will be performing her Christmas show Now it’s Christmas Time at Brighton's Komedia on Tuesday 8th December. Last year’s show, which has been described as 'a glittering glimpse of vintage Vegas’ was completely sold out. Miss Hope has had rave reviews, as well as winning Best Cabaret Brighton Fringe ...
June 18th 2015
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Alex Reid launches Alma Juicing Retreats

Alex Reid, the former cage fighter - who was married to Katie Price from 2010 to 2012 - has set up the Alma Juicing Retreat in Marbella, Spain and is using his expert knowledge of health and fitness to help people get in shape and achieve their weight loss goals. The ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...

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