Bridget Jones’ Diary Goes SMS

bridget Bridget Jones Diary Goes SMS

In 2001 we came up with the strategy and I carried out the sell-in for the Bridget Jones Diary SMS service for Finnish telecoms company Riot Entertainment.

The campaign reached 53 million consumers with coverage including The Times, Media Guardian (full page), Time Magazine and the Economist.

Riot-E became the most highly publicised company in the wireless entertainment sector.

August 20th 2010
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An interview with Oscar Udeshi

Oscar Udeshi is chairman of the British Menswear Guild. He's also a very nice chap. I paid a visit to talk to him about the thinking behind his clothing, his background, and his views on 'traditional tailoring'. Being a gentleman, he suggested we did the interview over a coffee at his private ...
August 15th 2010
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Ghosts of the Past – München

If you've seen my Auschwitz site, you'll probably know I have an interest in history. Last week I came across this post on Gizmodo, where a photographer had combined present day images with the same scenes from World War II. I thought the idea was complete genius, and as I'm living ...
June 22nd 2010
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Toshiba – Looking forward to the next 25 Years of Innovation

Toshiba has spent the last 25 years refining the basic laptop design of flat screen, x86 processor, full-size keyboard and removable storage. Its Portégé R700 will continue that tradition when it goes on sale next quarter, but two other new portable computers. Toshiba will ...
May 28th 2010
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Welcome to your city…

...an invitation to participate in a multi-disciplinary project and see your ideas about London in Selfridges' Wonder Windows.. House of Jonn (Creatives in Residence at the Hospital Club 2010) are teaming up with aberrant architecture (V&A+RIBA Architecture Residents at the Victoria & Albert Museum) to create London's first architectural pop-up residency, ...
April 30th 2010
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‘Whitehawk’ – new fiction from Simon Nolan

Whitehawk is a new novel from highly successful author Simon Nolan that will be available to buy in July, and is available to pre-order from Revenge Ink. It tracks the tale of Mel Banff, a new kind of social worker. Overseen by the shadowy 'Rationality Unit', she will be stationed with one family over ...

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