Coming up with ideas

I don’t use a unique four-stage IntelliTank™ process to think outside the box and churn out IdeaGiblets®.

I’m usually given the brief and I disappear home with a bottle of Blue Nun returning the next day with two pages of ideas.

Admittedly, some may not be what you were expecting* but they’ll be on brand, will get you coverage and I guarantee you’ll like a few. I particularly like ideas that take the client outside their comfort zone – they’re quite often the ones that tend to catch the eye of journalists.

I work as a creative consultant for a number of PR agencies who call me in as a ‘fresh pair of eyes’ when they’re either pitching for business or undergoing a re-pitch process.

I’m used to running brainstorms, which ideally involve the client. I ran one recently with a team of high-level management from BT Global Services. The resulting ideas were used the following quarter as speaking topics for their CEO.

I’ve written a guide to successful brainstorming which is now used by three PR companies and a branding agency. I recently advised creative hotshop Freud Communications on ways in which to improve their creative processes.

I believe the whole purpose of being alive is to be creative. The subject fascinates me and I read every book on the subject that I can get hold of. I particularly enjoy thrashing out ideas with friend, author and creativity guru Andy Green.

Recent ideas include Nuclear 2.0 – a rebranding of the UK nuclear power industry, an online collaborative novel to allow teenagers to express their creativity, and teams of talented freerunners creating a stir as they back-flip their way around UK summer events promoting a leading teenagers’ social network.

*I once suggested a mobile phone company launched a new game by shooting dwarves dressed as superheroes from a branded cannon into the River Thames.

January 27th 2019
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27th January Marks Holocaust Memorial Day

I'm privileged to have worked as photographer for the Holocaust Memorial Day Trust. Holocaust Memorial Day is the day for everyone to remember the millions of people murdered in the Holocaust, under Nazi Persecution, and in the genocides which followed in Cambodia, Rwanda, Bosnia, and Darfur. [video width="640" height="360" mp4=""][/video] In addition to ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...


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