Coming up with ideas

I don’t use a unique four-stage IntelliTank™ process to think outside the box and churn out IdeaGiblets®.

I’m usually given the brief and I disappear home with a bottle of Blue Nun returning the next day with two pages of ideas.

Admittedly, some may not be what you were expecting* but they’ll be on brand, will get you coverage and I guarantee you’ll like a few. I particularly like ideas that take the client outside their comfort zone – they’re quite often the ones that tend to catch the eye of journalists.

I work as a creative consultant for a number of PR agencies who call me in as a ‘fresh pair of eyes’ when they’re either pitching for business or undergoing a re-pitch process.

I’m used to running brainstorms, which ideally involve the client. I ran one recently with a team of high-level management from BT Global Services. The resulting ideas were used the following quarter as speaking topics for their CEO.

I’ve written a guide to successful brainstorming which is now used by three PR companies and a branding agency. I recently advised creative hotshop Freud Communications on ways in which to improve their creative processes.

I believe the whole purpose of being alive is to be creative. The subject fascinates me and I read every book on the subject that I can get hold of. I particularly enjoy thrashing out ideas with friend, author and creativity guru Andy Green.

Recent ideas include Nuclear 2.0 – a rebranding of the UK nuclear power industry, an online collaborative novel to allow teenagers to express their creativity, and teams of talented freerunners creating a stir as they back-flip their way around UK summer events promoting a leading teenagers’ social network.

*I once suggested a mobile phone company launched a new game by shooting dwarves dressed as superheroes from a branded cannon into the River Thames.

August 10th 2018
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Stop the press! A ground-breaking discovery has been made in the coastal town of Poole, Dorset – the world has never encountered dinosaurs quite as ferocious as these little monsters!

 The new species of dinosaur was discovered in one of the spots where such a find was almost inevitable – in such close proximity to the Jurassic Coast. Quadrant2Design is nestled close to Charmouth, one of the most famous Jurassic locations, renowned for its cliffs and abundance of fossils of ...
August 10th 2018
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Seamless Textures Are All Part of The Package from Quadrant2Design

Quadrant2Design is particularly proud of their bright, colourful, seamless 100% graphic panel stands that can be completely customised to suit their clients’ needs. Using high-resolution photographic imagery, Quadrant2Design is able to mimic virtually any material or texture to create whatever look their exhibitor is looking for. The textures range from realistic ...
August 10th 2018
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Quadrant2Design gets geared up for one of the busiest times in the exhibition year after a restful (and hot) summer period!

Poole-based exhibition stand design company Quadrant2Design is gearing up for one of the busiest times in the exhibition year after a restful (and hot) summer period! Pictured is their ‘holding area’ with 27 exhibition stands all securely under lock and key, having been tested in their ‘prebuild’ area, and now waiting to ...
July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...

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