Communications Strategy

Writing brand and communication strategies has been my bread and butter for the past 15 years. To get a feel for branding in a wider marketing context, I had a spell working as strategic planning director for a branding agency a wee while back. I know how to follow a brief and every plan is built on a strategy, every idea is backed by a rationale.

Perhaps the most high profile plan in recent years was the three stage PR, events and media targeting strategy to launch the new MINI I devised working with guerrilla marketing agency Cunning. I also came up with a methodology which gave a ‘cost per impact’ allowing an assessment of PR alongside other marketing disciplines. This meant MINI could prove the success of what might have been considered an unconventional marketing method.

More recent challenges have included coming up with a customer acquisition and brand building campaign aimed at a number of business audiences for private car hire company, Blueback, a guerrilla marketing campaign for a global teen social network and an online word of mouth campaign for a new web discovery tool.

I’ve also devised communication plans for the Photo Imaging Council, a photographic trade association. The plans were designed to address a wide variety of consumer audiences and keep a diverse membership base happy.

July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
November 18th 2015
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An interview with Ty Jeffries aka Miss Hope Springs

Miss Hope Springs will be performing her Christmas show Now it’s Christmas Time at Brighton's Komedia on Tuesday 8th December. Last year’s show, which has been described as 'a glittering glimpse of vintage Vegas’ was completely sold out. Miss Hope has had rave reviews, as well as winning Best Cabaret Brighton Fringe ...
June 18th 2015
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Alex Reid launches Alma Juicing Retreats

Alex Reid, the former cage fighter - who was married to Katie Price from 2010 to 2012 - has set up the Alma Juicing Retreat in Marbella, Spain and is using his expert knowledge of health and fitness to help people get in shape and achieve their weight loss goals. The ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...

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