Communications Strategy


 

Writing brand and communication strategies has been my bread and butter for the past 15 years. To get a feel for branding in a wider marketing context, I had a spell working as strategic planning director for a branding agency a wee while back. I know how to follow a brief and every plan is built on a strategy, every idea is backed by a rationale.

Perhaps the most high profile plan in recent years was the three stage PR, events and media targeting strategy to launch the new MINI I devised working with guerrilla marketing agency Cunning. I also came up with a methodology which gave a ‘cost per impact’ allowing an assessment of PR alongside other marketing disciplines. This meant MINI could prove the success of what might have been considered an unconventional marketing method.

More recent challenges have included coming up with a customer acquisition and brand building campaign aimed at a number of business audiences for private car hire company, Blueback, a guerrilla marketing campaign for a global teen social network and an online word of mouth campaign for a new web discovery tool.

I’ve also devised communication plans for the Photo Imaging Council, a photographic trade association. The plans were designed to address a wide variety of consumer audiences and keep a diverse membership base happy.

August 10th 2018
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Stop the press! A ground-breaking discovery has been made in the coastal town of Poole, Dorset – the world has never encountered dinosaurs quite as ferocious as these little monsters!

 The new species of dinosaur was discovered in one of the spots where such a find was almost inevitable – in such close proximity to the Jurassic Coast. Quadrant2Design is nestled close to Charmouth, one of the most famous Jurassic locations, renowned for its cliffs and abundance of fossils of ...
August 10th 2018
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Seamless Textures Are All Part of The Package from Quadrant2Design

Quadrant2Design is particularly proud of their bright, colourful, seamless 100% graphic panel stands that can be completely customised to suit their clients’ needs. Using high-resolution photographic imagery, Quadrant2Design is able to mimic virtually any material or texture to create whatever look their exhibitor is looking for. The textures range from realistic ...
August 10th 2018
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Quadrant2Design gets geared up for one of the busiest times in the exhibition year after a restful (and hot) summer period!

Poole-based exhibition stand design company Quadrant2Design is gearing up for one of the busiest times in the exhibition year after a restful (and hot) summer period! Pictured is their ‘holding area’ with 27 exhibition stands all securely under lock and key, having been tested in their ‘prebuild’ area, and now waiting to ...
July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...

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