Communications Strategy


Writing brand and communication strategies has been my bread and butter for the past 15 years. To get a feel for branding in a wider marketing context, I had a spell working as strategic planning director for a branding agency a wee while back. I know how to follow a brief and every plan is built on a strategy, every idea is backed by a rationale.

Perhaps the most high profile plan in recent years was the three stage PR, events and media targeting strategy to launch the new MINI I devised working with guerrilla marketing agency Cunning. I also came up with a methodology which gave a ‘cost per impact’ allowing an assessment of PR alongside other marketing disciplines. This meant MINI could prove the success of what might have been considered an unconventional marketing method.

More recent challenges have included coming up with a customer acquisition and brand building campaign aimed at a number of business audiences for private car hire company, Blueback, a guerrilla marketing campaign for a global teen social network and an online word of mouth campaign for a new web discovery tool.

I’ve also devised communication plans for the Photo Imaging Council, a photographic trade association. The plans were designed to address a wide variety of consumer audiences and keep a diverse membership base happy.

January 27th 2019
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27th January Marks Holocaust Memorial Day

I'm privileged to have worked as photographer for the Holocaust Memorial Day Trust. Holocaust Memorial Day is the day for everyone to remember the millions of people murdered in the Holocaust, under Nazi Persecution, and in the genocides which followed in Cambodia, Rwanda, Bosnia, and Darfur. [video width="640" height="360" mp4=""][/video] In addition to ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...


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