Digital PR and Social Media Consultancy

As well as targeting traditional media who have an online presence, there’s a whole host of other clever ways to both get the word out about your campaign on the net, as well as creating genuinely exciting brand experiences for audiences who have become understandably cynical of conventional marketing. Most marketers now realise that experience is the brand, and the customer is in control.

There are also nifty ways of pushing your campaign or website up the search engine rankings, or bringing a campaign to life using social media.

As I’ve got to grips with the online world, there’s one thing that has struck me repeatedly: there’s a fair number of ‘online specialists’ around who charge a small fortune to blind clients with science and, frankly, talk utter twaddle.

If someone tries to prove their SEO skills by suggesting you search for “jaded listless sexual appetite of a 60-year old colonel” and then points triumphantly when their site comes up number one on google, call them an idiot and suggest they resume their career as an estate agent.

There will always be those who are keen to keep that blue smoke rolling over the surface of those highly polished mirrors.

As well as marketing my own clients online, I’ve come up with digital plans for brands including Speedo, Discovery Networks Europe, Deutsche Grammophon, Sellaband and Piczo while working with Cohn & Wolfe.

May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...
March 17th 2011
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Winston Churchill* fails to ‘win back’ his glasses in Northampton auction

A Sir Winston Churchill look-a-like last night failed in his attempt to win a pair of Sir Winston Churchill’s glasses, which were auctioned for £11,210 to a telephone buyer, understood to be from overseas. ‘Sir Winston’ went along to the auction with the manufacturers of the glasses, and the world’s oldest ...

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