“Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world.”
Forrester Research, Social Computing – How Networks Erode Institutional Power, and what to do about it.
 
The online PR and social media sectors continue to grow rapidly. Despite this, it’s a confusing area, with no clear differentiation between what can be described variously as online PR, social media marketing or digital PR. Many clients have simply come to the conclusion that an opportunity exists to reach their audiences via the Internet.
 
Despite the lack of definitions in the sector, most brand owners are beginning to take their online presence seriously. There’s little doubt over the power and accelerating popularity of Internet sites that allow consumers to share views and experiences about products and services.
 
Conversations are going on about brands on a daily basis. Whether you choose to take part is up to you, but social media or ‘peer-to-peer’ communications is the powerful and trusted behaviour changer in existence, which is why many marketers and brand owners are recognising the value of this form of direct engagement.

I’m often called in as a consultant to help both PR agencies and clients come up with digital strategies for new or ongoing campaigns, acting as their in-house digital PR department, while helping them to avoid the associated costs of a traditional in-house team.

My digital PR and social media consultancy services include:

Digital strategy & Ideas Generation
- for new or existing campaigns
Online crisis management
 
Social Media
Brand audits
Social media profiling
Campaign or company branded YouTube channels
Branded Twitter feeds
 
Online PR
Social media news releases
Online media relations
Blogger outreach
Word-of-mouth campaigns
Online competitions and promotions
 
Websites & Blogs
Cost-effective website design and build
Search engine optimisation (for websites & social media collateral)
Campaign microsites
Blog strategy, creation and training
 
Content Creation and seeding
Podcasts and vodcasts
Video production
Event photography
 
Issues monitoring
Brand and buzz monitoring
Blog monitoring
Brand audits
 
Training
Social media / digital workshops