“Social computing is not a fad. Nor is it something that will pass you or your company by. Gradually, social computing will impact almost every role, at every kind of company, in all parts of the world.”
Forrester Research, Social Computing – How Networks Erode Institutional Power, and what to do about it.
The online PR and social media sectors continue to grow rapidly. Despite this, it’s a confusing area, with no clear differentiation between what can be described variously as online PR, social media marketing or digital PR, and of course SEO, which is now an essential component of any integrated PR campaign. Nonetheless, many clients have simply come to the conclusion that an opportunity exists to reach their audiences – somehow – using the Internet.
Despite the lack of definitions in the sector, most brand owners are beginning to take their online presence seriously. There’s little doubt over the power and accelerating popularity of Internet sites that allow consumers to share views and experiences about products and services.
Conversations are going on about brands on a daily basis. Whether you choose to take part is up to you, but social media or ‘peer-to-peer’ communications is the powerful and trusted behaviour changer in existence, which is why many marketers and brand owners are recognising the value of this form of direct engagement.
I’m often called in as a consultant to help both PR agencies and clients come up with digital strategies for new or ongoing campaigns, acting as their in-house digital PR department, while helping them to avoid the associated costs of a traditional in-house team.
Having designed websites since 2003 – most of which have excellent google rankings, I’m confident I can help advise on most aspects of a brand’s online presence.
My digital PR and social media consultancy services include:
Digital strategy & Ideas Generation
– for new or existing campaigns
Online crisis management
Social media profiling
Campaign or company branded YouTube channels
Branded Twitter feeds
Social media news releases
Online media relations
Online competitions and promotions
Websites & Blogs
Cost-effective website design and build
Search engine optimisation (for websites & social media collateral)
Blog strategy, creation and training
Content Creation and seeding
Podcasts and vodcasts
Brand and buzz monitoring
Social media / digital workshops