Event Management

A successful event relies on a combination of empathy with your attendees along with fulfilling your client’s objectives. I also believe that if people have given up their valuable time to attend your event that it’s your responsibility a) to make an impact b) make it something they’ll never forget c) to get them pissed, or d) all of the above.

The impact might come from sending out a gang of Harley Davidsons to deliver the potential client management team to a remote pitch location.

Or hiring a church and employing an actor to play the part of a fervent preacher delivering a pitch in the form of a sermon. Perhaps flying 46 journalists to Iceland to sample camera quality by taking pictures of a catwalk show staged on a glacier. All of which I’ve had great fun doing.

I’ve learned two crucial lessons from my time organising events. The first is to pay painstaking attention to every detail – no matter how minor they may seem. The second is to never, ever underestimate the Power of the Goody Bag.

May 25th 2016
Tags: The Latest News

No Comments

Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
Tags: The Latest News

No Comments

MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
Tags: The Latest News

No Comments

Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
Tags: The Latest News

One Comment

Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...
March 17th 2011
Tags: The Latest News

No Comments

Winston Churchill* fails to ‘win back’ his glasses in Northampton auction

A Sir Winston Churchill look-a-like last night failed in his attempt to win a pair of Sir Winston Churchill’s glasses, which were auctioned for £11,210 to a telephone buyer, understood to be from overseas. ‘Sir Winston’ went along to the auction with the manufacturers of the glasses, and the world’s oldest ...

Search

The archives run deep. Feel free to search older content using topic keywords.

Browse by Category