Tanya Robinson won FHM’s High Street Honeys competition in 2003. Working with friends at Cunning, I publicised their ‘Tanya’s Charms’ campaign. This involved a Yorkshire pub changing its name in Tanya’s honour and replacing their traditional sign with a picture of Tanya’s bum.

With poor Tanya posing for photographers outside the pub in a bikini on a particularly freezing February day, I was inside doing my best to stir up a bit of controversy with the local press.

The story escalated over the course of a week to achieve saturation broadcast and national print coverage. The Daily Express urged for a campaign to have the saucy sign removed and William Hague was heard commenting on the ‘issue’ on Radio 4. We pulled ourselves another pint and laughed our socks off.

The campaign was a finalist for a 2003 PR Week award.