Guerrilla Marketing

What would have been considered daring and adventurous marketing a couple of years ago now seems slightly passé, now that every Tom, Dick and Harry is trying to jump on the guerrilla bandwagon.

Which makes me happy that I’ve worked in house with the acknowledged masters of stunt, Cunning many times over the years. You’ll probably remember their projection of Gail Porter on the side of the House of Commons.

I believe guerrilla marketing is like comedy – if something seems not quite right, it makes the whole thing completely wrong. Which is probably why so many companies attempt it but don’t succeed. Last year I saw a group of promotional people pretending to be ‘aliens’. Dressed in green leotards they walked around Soho Square picking out who they assumed were homosexuals to give them laundry detergent samples. For fucks sake.

For me, the point of guerrilla marketing is to make an impact on media-savvy, cynical bright young things who usually have a distinct sense of humour. It has be ‘different’ and designed so that people actually enjoy the fact that they’re being marketed to.

Many brands are not suitable to be promoted by guerrilla marketing. And for some big corporates keen to play it safe, the original idea becomes so diluted that it’s so far from the original concept that it’s safest not to do it. YOU KNOW WHO YOU ARE.

Effective guerrilla tactics need to be well thought out. Don’t risk mimicking anything that has been done before, and don’t leave it in the hands of non-specialists. Do it badly and you lose an audience, your brand loses credibility and the only question on people’s lips will be ‘who in God’s name did that?’. Trust me.

August 10th 2018
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Stop the press! A ground-breaking discovery has been made in the coastal town of Poole, Dorset – the world has never encountered dinosaurs quite as ferocious as these little monsters!

 The new species of dinosaur was discovered in one of the spots where such a find was almost inevitable – in such close proximity to the Jurassic Coast. Quadrant2Design is nestled close to Charmouth, one of the most famous Jurassic locations, renowned for its cliffs and abundance of fossils of ...
August 10th 2018
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Seamless Textures Are All Part of The Package from Quadrant2Design

Quadrant2Design is particularly proud of their bright, colourful, seamless 100% graphic panel stands that can be completely customised to suit their clients’ needs. Using high-resolution photographic imagery, Quadrant2Design is able to mimic virtually any material or texture to create whatever look their exhibitor is looking for. The textures range from realistic ...
August 10th 2018
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Quadrant2Design gets geared up for one of the busiest times in the exhibition year after a restful (and hot) summer period!

Poole-based exhibition stand design company Quadrant2Design is gearing up for one of the busiest times in the exhibition year after a restful (and hot) summer period! Pictured is their ‘holding area’ with 27 exhibition stands all securely under lock and key, having been tested in their ‘prebuild’ area, and now waiting to ...
July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...

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