I’ve spent 20 years working in PR, nine in agency and the remainder freelancing. Agency life includes Cohn & Wolfe, Hill & Knowlton, Porter Novelli and Havas PR UK.

My early days were spent primarily on consumer and youth accounts during which time I co-founded BL Alternative, Biss Lancaster’s specialist youth marketing division. In later years I worked on more issues based, government and technology business, including co-founding Hill & Knowlton’s consumer technology group in 1999.

When I left H&K I concentrated on building my role as Village PR creative director, churning out ideas, running brainstorms and looking after our consumer business.

Industry awards include PRWeek Best Promotional Campaign for Bertie goes to Sotheby’s, a PRCA commendation for Re-Turn Bertie, and a ‘PR in Food Marketing’ Bronze award from Marketing magazine for a cheeky tethering of a 155 ft tall hot air balloon in front of the TV cameras at the London Marathon. The Bridget Jones Diary SMS and FHM’s High Street Honeys campaigns were both finalists for PRWeek Awards.

A few years back I left agency life to carry out one or two personal projects as well as learning a few more skills such as how to design websites.

In 2005 I co-founded and publicised 7/7 Trauma, a not-for-profit organisation comprised of around 100 mental health professionals specialising in trauma treatment that provided psychological assistance to victims of the London bombs.

In 2007 I spent a year working with the lovely people at Cohn & Wolfe, heading up their online PR practice, writing digital PR plans for clients such as Speedo, Discovery Networks and Deutsche Grammophon. And more recently, I’ve worked as digital and creative director for Euro RSCG PR and had a great time working as a creative consultant for Sony Ericsson and as pan-European media consultant for Toshiba Europe.

Current clients include Global Analytics Holdings Inc, Lending Stream, Zebit, onesie makers Funzee, premium eyewear makers C.W. Dixey and Son, international concert pianist Reiko Fujisawa and a number of PR and marketing agencies.

January 27th 2019
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27th January Marks Holocaust Memorial Day

I'm privileged to have worked as photographer for the Holocaust Memorial Day Trust. Holocaust Memorial Day is the day for everyone to remember the millions of people murdered in the Holocaust, under Nazi Persecution, and in the genocides which followed in Cambodia, Rwanda, Bosnia, and Darfur. [video width="640" height="360" mp4="http://www.muddyclay.com/wp-content/uploads/2019/01/HMD3.mp4"][/video] In addition to ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...


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