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People are talking constantly about brands on the Internet, and information travels fast. People write about experiences, and these opinions are quickly indexed by search engines.

And people are much more likely to write about bad experiences than good. Research shows that people resarch the net extensively before making a buying decision – and, be it right or wrong, they believe what they read.

Negative word of mouth is generally regarded to be 10 times more powerful than that which is positive – so how brands are portrayed online should be high on a company's priority list.

Wolf Bytes can tell you what's being said about your brand online. We can then help you to take control of your online reputation. We can also help you to use the power of online communities to help launch a product or service.

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A service offered by Cohn & Wolfe UK