Media Relations

My as yet unpatented Holy Golden B.H.A.B.P.I. Rules of media relations:

1) Be familiar with the media landscape
2) Have an idea what kind of stories will appeal to individual media
3) Appreciate different journalists’ agendas
4) Be equally comfortable selling in a story to FHM as to the FT
5) Package the story to make it as appealing as a last Rolo
6) If they say no, replace receiver, alter story slightly and call again using seductive female voice

One of my most enjoyable times in PR involved working two days a week selling-in FHM’s ‘High Street Honeys’ to the tabloids, and spending the remaining three days selling in European broadcast news interviews with TIME Magazine journalists embeded with the coalition troops in Baghdad.

I had an equally fun time hired to carry out freelance media relations in every department of Hill and Knowlton’s London office over a period of two years. I worked on everything from All Bran to kangaroo meat.

Previous clients will confirm that I am not subject to the false-promise syndrome which is worryingly prevalent in the world of public relations. If someone tells you they can get you in the FT for the launch of a pen, be dubious.

I write a decent press release and if I don’t think the story is strong enough I’ll come up with ideas to make it so.

I’m not a fan of jargon. People who use the words ‘cutting-edge’ or ‘global’ in a press release need a slap. Anyone who attempts to ‘leverage a robust solution’ should desist from verbalising Armitage Shanks defecation interface scenarios.

July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
November 18th 2015
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An interview with Ty Jeffries aka Miss Hope Springs

Miss Hope Springs will be performing her Christmas show Now it’s Christmas Time at Brighton's Komedia on Tuesday 8th December. Last year’s show, which has been described as 'a glittering glimpse of vintage Vegas’ was completely sold out. Miss Hope has had rave reviews, as well as winning Best Cabaret Brighton Fringe ...
June 18th 2015
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Alex Reid launches Alma Juicing Retreats

Alex Reid, the former cage fighter - who was married to Katie Price from 2010 to 2012 - has set up the Alma Juicing Retreat in Marbella, Spain and is using his expert knowledge of health and fitness to help people get in shape and achieve their weight loss goals. The ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...


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