Media Relations


My as yet unpatented Holy Golden B.H.A.B.P.I. Rules of media relations:

1) Be familiar with the media landscape
2) Have an idea what kind of stories will appeal to individual media
3) Appreciate different journalists’ agendas
4) Be equally comfortable selling in a story to FHM as to the FT
5) Package the story to make it as appealing as a last Rolo
6) If they say no, replace receiver, alter story slightly and call again using seductive female voice

One of my most enjoyable times in PR involved working two days a week selling-in FHM’s ‘High Street Honeys’ to the tabloids, and spending the remaining three days selling in European broadcast news interviews with TIME Magazine journalists embeded with the coalition troops in Baghdad.

I had an equally fun time hired to carry out freelance media relations in every department of Hill and Knowlton’s London office over a period of two years. I worked on everything from All Bran to kangaroo meat.

Previous clients will confirm that I am not subject to the false-promise syndrome which is worryingly prevalent in the world of public relations. If someone tells you they can get you in the FT for the launch of a pen, be dubious.

I write a decent press release and if I don’t think the story is strong enough I’ll come up with ideas to make it so.

I’m not a fan of jargon. People who use the words ‘cutting-edge’ or ‘global’ in a press release need a slap. Anyone who attempts to ‘leverage a robust solution’ should desist from verbalising Armitage Shanks defecation interface scenarios.

January 27th 2019
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27th January Marks Holocaust Memorial Day

I'm privileged to have worked as photographer for the Holocaust Memorial Day Trust. Holocaust Memorial Day is the day for everyone to remember the millions of people murdered in the Holocaust, under Nazi Persecution, and in the genocides which followed in Cambodia, Rwanda, Bosnia, and Darfur. [video width="640" height="360" mp4="http://www.muddyclay.com/wp-content/uploads/2019/01/HMD3.mp4"][/video] In addition to ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...

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