My Job

I have worked as Digital and / or Creative Director for various companies.

I now have a super time working with the lovely people at Toshiba, acting as Toshiba Europe’s PR man in the UK; as well as acting as London representative for the equally lovely crowd at Munich-based Marketing and More GmbH.

I also work as an independent consultant; advising on communications strategy, digital PR and social media for clients ranging from publishing companies to psychotherapists.

Below are some things nice people from various places have said over the years. Thank you, I love you all.

“Thank you very much for the huge amounts of effort which I know have been invested, and for sticking with one of the most difficult of all tasks – a year round campaign….the client will have been suitably impressed.”
David McLaren
Chairman, Hill and Knowlton


“…we have established a new level of awareness of the ACF among journalists – we couldn’t have done it without you – many thanks.”
Brigadier John Neeve
General Secretary, ACF


“Bill is one of the most creative people I know. Give him any project and he’ll come up with a range of ideas for PR campaigns, some of which are unusual, yet will always create awareness, capture the imagination and are do-able. Bill has an amazing mind and can look at a problem like no-one else I know. He is totally in tune with current trends and thinking. Oh, and he’s a great guy and fun to have around as well!”
Elaine Swift
Head of Press & PR, Nikon

“Bill you are amazing, do you know you stand out among all those I work with, you’re conscientious, nice and professional; and you go way beyond the call of duty. You have really restored my faith in people!”
Amita Mukerjee
Author & Founder, Revenge Ink

“…an ability to come up with creative ideas that are not only quirky and original but also workable makes him a very unusual and valuable PR person. Bill is persistent, communicates well and has developed some close relationships with influential journalists.”
Virginia McLean
Professor of International Public Relations, Syracuse University


“Bertie was a heroic campaign – fun, targeted and very effective. This campaign generated great exploitation of a human interest idea.”
Beverley Kaye
Chief Executive, The Rowland Company


“The stunt was judged to be an unprecedented success by Trebor Bassett and the media. It captured the imagination of the media, fitting in well with the requirements of news desks for light stories.”
Hilary Freeman
PRWeek Magazine


“Bill’s ‘practical creativity’ has hugely impressed me. He consistently comes up with interesting, imagination-grabbing ideas. His ability to combine big thinking with practical effectiveness strikes me as pretty rare.”
David Taylor
Writer and journalist


“Many thanks for all the great work you have done for us. If we are able to come back to you with more work as a result of new account wins we will do so immediately.”
Sally Fearfield
Founding and Managing Partner, Starfish Communications


“…one of only 20 decent PR people in the industry.”
Tricia Phillips
Careers & Internet Editor, The Mirror


“You played an important part in creating ‘Get Some Attitude’. You showed great determination, for this I am immensely grateful.”
Lt Steve Thomas
Marketing Officer, ACF


“Thank you for all your hard work on Simply The Best CITV. I and the team especially appreciated your enthusiasm and ideas, and it was a pleasure working with you.”
David Alpin
Editor, LWT


“I want to say a big thank you for the excellent work you have done in gaining such quality coverage for Bertie at Sotheby’s. It just goes to show what hard work, persistence and a belief in the character can achieve.”

- * -

“Congratulations on the excellent coverage achieved with the balloon during the London Marathon. I believe the media value alone would have more than paid for the cost of the balloon.”
Bruce Burnett
Marketing Director, Trebor Bassett


“Bill really showed initiative and refused to be beaten (by me or the system) and found a way…the result was the most brilliant branded TV coverage. A delighted client – even their MD noticed it and was enthusing.”
Pippa Sands
Managing Director, Sandpiper Communications


“Lovely to work with you and you’ll certainly be top of my list for any future freelancing.”
Wendy Akers
Managing Director, Wendy Akers PR


“Bertie at Sotheby’s was an excellent piece of opportunism, showing an originality usually lacking in PR companies. The idea to hold live radio interviews with ‘Bertie’s Manager’ was in a different league to press releases.”
Ian Jowell
BBC Radio Sheffield


“I was intrigued and amused by your ‘flannel’ promotional pack … it has certainly registered.”
Patrick Barrow
Managing Director, Public Relations Consultants Association

“The beauty of The Village is it is a PR agency that has the balls to address our industry’s bull. When more agencies and independent PR pros start doing the same, we can fall out of the police lineup and into the bank line.”
Editor
Cornerbarpr.com

August 20th 2010
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An interview with Oscar Udeshi

Oscar Udeshi is chairman of the British Menswear Guild. He's also a very nice chap. I paid a visit to talk to him about the thinking behind his clothing, his background, and his views on 'traditional tailoring'. Being a gentleman, he suggested we did the interview over a coffee at his private ...
August 15th 2010
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Ghosts of the Past – München

If you've seen my Auschwitz site, you'll probably know I have an interest in history. Last week I came across this post on Gizmodo, where a photographer had combined present day images with the same scenes from World War II. I thought the idea was complete genius, and as I'm living ...
June 22nd 2010
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Toshiba – Looking forward to the next 25 Years of Innovation

Toshiba has spent the last 25 years refining the basic laptop design of flat screen, x86 processor, full-size keyboard and removable storage. Its Portégé R700 will continue that tradition when it goes on sale next quarter, but two other new portable computers. Toshiba will ...
May 28th 2010
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Welcome to your city…

...an invitation to participate in a multi-disciplinary project and see your ideas about London in Selfridges' Wonder Windows.. House of Jonn (Creatives in Residence at the Hospital Club 2010) are teaming up with aberrant architecture (V&A+RIBA Architecture Residents at the Victoria & Albert Museum) to create London's first architectural pop-up residency, ...
April 30th 2010
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‘Whitehawk’ – new fiction from Simon Nolan

Whitehawk is a new novel from highly successful author Simon Nolan that will be available to buy in July, and is available to pre-order from Revenge Ink. It tracks the tale of Mel Banff, a new kind of social worker. Overseen by the shadowy 'Rationality Unit', she will be stationed with one family over ...

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