My Job

I have worked as Digital and / or Creative Director for various companies, the most recent being Euro RSCG Biss Lancaster.

I now work as an independent consultant; advising on communications strategy, digital PR and social media for clients ranging from publishing companies to psychotherapists. 

Below are some things nice people from other companies have said over the years. Thank you, I love you all.

“Thank you very much for the huge amounts of effort which I know have been invested, and for sticking with one of the most difficult of all tasks – a year round campaign….the client will have been suitably impressed.”
David McLaren
Chairman, Hill and Knowlton


“…we have established a new level of awareness of the ACF among journalists – we couldn’t have done it without you – many thanks.”
Brigadier John Neeve
General Secretary, ACF


“Bill is one of the most creative people I know. Give him any project and he’ll come up with a range of ideas for PR campaigns, some of which are unusual, yet will always create awareness, capture the imagination and are do-able. Bill has an amazing mind and can look at a problem like no-one else I know. He is totally in tune with current trends and thinking. Oh, and he’s a great guy and fun to have around as well!”
Elaine Swift
Head of Press & PR, Nikon

 

“Bill you are amazing, do you know you stand out among all those I work with, you’re conscientious, nice and professional; and you go way beyond the call of duty. You have really restored my faith in people!”
Amita Mukerjee
Author & Founder, Revenge Ink

 

“…an ability to come up with creative ideas that are not only quirky and original but also workable makes him a very unusual and valuable PR person. Bill is persistent, communicates well and has developed some close relationships with influential journalists.”
Virginia McLean
Professor of International Public Relations, Syracuse University


“Bertie was a heroic campaign – fun, targeted and very effective. This campaign generated great exploitation of a human interest idea.”
Beverley Kaye
Chief Executive, The Rowland Company


“The stunt was judged to be an unprecedented success by Trebor Bassett and the media. It captured the imagination of the media, fitting in well with the requirements of news desks for light stories.”
Hilary Freeman
PRWeek Magazine


“Bill’s ‘practical creativity’ has hugely impressed me. He consistently comes up with interesting, imagination-grabbing ideas. His ability to combine big thinking with practical effectiveness strikes me as pretty rare.”
David Taylor
Writer and journalist


“Many thanks for all the great work you have done for us. If we are able to come back to you with more work as a result of new account wins we will do so immediately.”
Sally Fearfield
Founding and Managing Partner, Starfish Communications


“…one of only 20 decent PR people in the industry.”
Tricia Phillips
Careers & Internet Editor, The Mirror


“You played an important part in creating ‘Get Some Attitude’. You showed great determination, for this I am immensely grateful.”
Lt Steve Thomas
Marketing Officer, ACF


“Thank you for all your hard work on Simply The Best CITV. I and the team especially appreciated your enthusiasm and ideas, and it was a pleasure working with you.”
David Alpin
Editor, LWT


“I want to say a big thank you for the excellent work you have done in gaining such quality coverage for Bertie at Sotheby’s. It just goes to show what hard work, persistence and a belief in the character can achieve.”

- * -

“Congratulations on the excellent coverage achieved with the balloon during the London Marathon. I believe the media value alone would have more than paid for the cost of the balloon.”
Bruce Burnett
Marketing Director, Trebor Bassett


“Bill really showed initiative and refused to be beaten (by me or the system) and found a way…the result was the most brilliant branded TV coverage. A delighted client – even their MD noticed it and was enthusing.”
Pippa Sands
Managing Director, Sandpiper Communications


“Lovely to work with you and you’ll certainly be top of my list for any future freelancing.”
Wendy Akers
Managing Director, Wendy Akers PR


“Bertie at Sotheby’s was an excellent piece of opportunism, showing an originality usually lacking in PR companies. The idea to hold live radio interviews with ‘Bertie’s Manager’ was in a different league to press releases.”
Ian Jowell
BBC Radio Sheffield


“I was intrigued and amused by your ‘flannel’ promotional pack … it has certainly registered.”
Patrick Barrow
Managing Director, Public Relations Consultants Association

 

“The beauty of The Village is it is a PR agency that has the balls to address our industry’s bull. When more agencies and independent PR pros start doing the same, we can fall out of the police lineup and into the bank line.”
Editor
Cornerbarpr.com

February 17th 2010
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Anyone up for a Psychodrama in a Soviet Bunker?

I've never been much of a fan of chocolate box holiday destinations, and I'd rather have my fingernails pulled out with pliers than find myself on a 'beach holiday'. I also have a fondness for bunkers, having enjoyed a trip to Kelvedon Hatch Secret Nuclear Bunker a few years ago, followed ...
February 12th 2010
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Poetry, in Anticipation of Valentine’s Day

In anticipation of Valentine's Day, for the National Year of Reading, I spent a week racing around London recording various people reading their favourite 'love poems'. Forgive the poor sound quality - I'm no sound engineer (which is why you can hear a washing machine in the background of Patsy Palmer's ...
January 28th 2010
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Seymour the Campervan

Last night, the sight of an old Type 2 VW campervan on TV caused me to wonder what had become of my old campervan Seymour. You can read a little about Seymour here. So I got on the Internet and searched for "Seymour the campervan" and tracked down his new owner, ...
January 27th 2010
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Some Observations for IT Equipped Audiophiles

Years ago, I bought a "full stereo unit" - one of the original stack systems - along with a pair of wonderful speakers (which were almost as tall as me) from a good friend who was in the process of moving abroad. And it was an amazing system. For the first ...
January 25th 2010
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Social Media & Cause Related Campaigns

A little while back, charities were in the news as they tentatively investigated the merits of using social media to spread the word about a variety of cause-related campaigns. The influence of the likes of Bebo, MySpace and Facebook emerged during a panel discussion hosted by digital agency Enable Interactive attended ...

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