Nikon’s Twisted Sister

My relationship with Nikon began with the launch of their first mass market digital compact. The campaign included a full-page feature on the benefits, ease and myths of digital photography in the Mirror and a series of regional competitions linking schools with their local papers. With only PR support, sales of the camera vastly exceeded expectations.

The following year I persuaded the camera bods to be a little more adventurous when launching the Coolpix 2500 to a hard to reach, cash-rich, attention-poor 20-30 year old audience. Using the camera’s ‘twisting’ lens, I created a character called Twisted Sister (a 7ft drag queen) whose outfit mimicked the design of the camera.

Twisted Sister visited bars and clubs taking pictures of the customers. The pictures appeared on the venues’ plasma screens as a Nikon branded photo-montage. The pictures also appeared on a dedicated website. 

twisted

The three month campaign attracted over 20,000 site visitors, 11,000 votes and 2,678 competition entries.

My next job was to organise a press trip to Iceland for 40 influential journalists and photographic retailers. Alongside the business presentations in the Reykjavik Grand Hotel, I put together a fun programme which included a fashion show on top of a glacier, snowmobiling, sightseeing and, eating puffin.

May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...
March 17th 2011
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Winston Churchill* fails to ‘win back’ his glasses in Northampton auction

A Sir Winston Churchill look-a-like last night failed in his attempt to win a pair of Sir Winston Churchill’s glasses, which were auctioned for £11,210 to a telephone buyer, understood to be from overseas. ‘Sir Winston’ went along to the auction with the manufacturers of the glasses, and the world’s oldest ...

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