The Photo Imaging Council represents companies in the UK photographic sector.
I’ve worked with PIC and the Photo Marketing Association for over two years, encouraging people to buy digital cameras and print their digital images.
The latest project has been a series of full-page features in the Daily Mirror promoting different aspects of digital photography. To enhance the features we gave away glitzy cameras and holidays to Taiwan and Arizona.
Because the features were editorial rather than promotional, they were great value for money, each with an advertising value equivalent of around £35,000.
Along with the Mirror campaign, I worked with PIC to produce a 20 page supplement in the Independent.