Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...

May 7th 2012
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Zebit creates stunning 3D pavement art – crocodiles in Liverpool!

The pavement on Bold Street appeared to dramatically break apart on Saturday, revealing a congregation of savage crocodiles snapping at shopper’ heels. The striking image of the crocodile-ridden pool that appeared outside the Lyceum, complete with broken bridge for passers-by to walk across, is the work of renowned British graffiti artists ...
March 27th 2012
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Announcing Zebit – a new responsible way to get cash for what you want to buy…instantly

Today Zebit.com launched with the most flexible and innovative short-term loan product available in the UK. Zebit gives complete control to the customer and provides unique features that can drive down the total cost of credit and help consumers use credit more responsibly. Unlike other short-term loan products that typically have a term of ...
March 27th 2012
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UK businesses without mobile websites are losing money as mobile web usage rockets says Mobi UK

Mobi UK, the leading mobile website building tool provider highlights studies demonstrating disparity in rising mobile Internet usage and the number of UK businesses that are losing business by not having a cohesive mobile marketing strategy. Mobi UK, a web-based service that allows businesses to quickly and inexpensively create their own ...
November 11th 2011
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Short term loan provider Lending Stream issue ‘accident season’ warning

In preparation for what it has christened ‘the accident season’, online short-term loan providers Lending Stream have invested in brand new technology that makes it the only online loan provider to make funds available 365 days a year, 24 hours a day – even on public and Bank Holidays. Motivated by ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...

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