Training

Tinariwen (+IO:I) – Nànnuflày

Because digital PR is such a new concept for many clients, I tend to kick off with a session that briefly shows where they stand alongside their competitors in the digital world, give a glimpse of what’s being said about them online, and then outline how the use of a combination of channels is likely to impact on the success of their company. It’s often eye-opening for them to discuss how much of their budget is currently allocated to online compared with the time spent on particular digital media by their customers and prospects.

In the past I have also trained staff in web and presentation design, the British Army on media relations and youth marketing and Tribal DDB on PR. Other training includes strategy in proposal writing for Cunning, and media relations for Hill and Knowlton. I have written a PR guide for the Department of Trade and Industry which is used by UK Online centres around the country.

January 27th 2019
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27th January Marks Holocaust Memorial Day

I'm privileged to have worked as photographer for the Holocaust Memorial Day Trust. Holocaust Memorial Day is the day for everyone to remember the millions of people murdered in the Holocaust, under Nazi Persecution, and in the genocides which followed in Cambodia, Rwanda, Bosnia, and Darfur. [video width="640" height="360" mp4="http://www.muddyclay.com/wp-content/uploads/2019/01/HMD3.mp4"][/video] In addition to ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...
November 11th 2011
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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
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Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...

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