Turning Heads to help launch the Peugeot 308CC

As creative director on this campaign for Peugeot, we had 308 ‘nude’ people descend upon London – appearing at key iconic sites & transport hubs, with an extra push during the morning and afternoon rush-hour.

The day long stunt was designed to generate word of mouth around the launch of the new Peugeot 308CC and the nudes wore scarves to bring to life the USP of the car – an innovative Airwave Neck Heating System that keeps the driver warm whatever the weather.

During the day the Nudes handed out small business cards to create intrigue and drive consumers to a temporary microsite revealing the new Peugeot 308 CC, which was hosted at nudeinascarf.com.

The website was on countdown until 3.08pm, when the link between the nudes and Peugeot was revealed and the 308CC was unveiled.

As of June 2009, we had going on for 34,000 views of our flickr pictures, and nearly 160,000 views of our YouTube videos.

The nude in the scarf Youtube channel was the number one viewed channel in the UK and the seventh viewed globally:

#64 – Most Subscribed (This Month) – Reporters
#14 – Most Viewed (Today)
#1 – Most Viewed (Today) – Reporters
#7 – Most Viewed (Today) – Reporters – Global
#4 – Most Viewed (This Week) – Reporters
#57 – Most Viewed (This Week) – Reporters – Global
#93 – Most Viewed (This Month) – Reporters-Global

As well as staging the ‘reveal’ on a Facebook page we set up, we also worked with our friends at Realwire to spread the news online. It’s fair to say their release distribution resulted in a list of coverage longer than your arm. Well, certainly my short, stubby arm anyway.

August 10th 2018
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Stop the press! A ground-breaking discovery has been made in the coastal town of Poole, Dorset – the world has never encountered dinosaurs quite as ferocious as these little monsters!

 The new species of dinosaur was discovered in one of the spots where such a find was almost inevitable – in such close proximity to the Jurassic Coast. Quadrant2Design is nestled close to Charmouth, one of the most famous Jurassic locations, renowned for its cliffs and abundance of fossils of ...
August 10th 2018
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Seamless Textures Are All Part of The Package from Quadrant2Design

Quadrant2Design is particularly proud of their bright, colourful, seamless 100% graphic panel stands that can be completely customised to suit their clients’ needs. Using high-resolution photographic imagery, Quadrant2Design is able to mimic virtually any material or texture to create whatever look their exhibitor is looking for. The textures range from realistic ...
August 10th 2018
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Quadrant2Design gets geared up for one of the busiest times in the exhibition year after a restful (and hot) summer period!

Poole-based exhibition stand design company Quadrant2Design is gearing up for one of the busiest times in the exhibition year after a restful (and hot) summer period! Pictured is their ‘holding area’ with 27 exhibition stands all securely under lock and key, having been tested in their ‘prebuild’ area, and now waiting to ...
July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...

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