Turning Heads to help launch the Peugeot 308CC

As creative director on this campaign for Peugeot, we had 308 ‘nude’ people descend upon London – appearing at key iconic sites & transport hubs, with an extra push during the morning and afternoon rush-hour.

The day long stunt was designed to generate word of mouth around the launch of the new Peugeot 308CC and the nudes wore scarves to bring to life the USP of the car – an innovative Airwave Neck Heating System that keeps the driver warm whatever the weather.

During the day the Nudes handed out small business cards to create intrigue and drive consumers to a temporary microsite revealing the new Peugeot 308 CC, which was hosted at nudeinascarf.com.

The website was on countdown until 3.08pm, when the link between the nudes and Peugeot was revealed and the 308CC was unveiled.

As of June 2009, we had going on for 34,000 views of our flickr pictures, and nearly 160,000 views of our YouTube videos.

The nude in the scarf Youtube channel was the number one viewed channel in the UK and the seventh viewed globally:

#64 – Most Subscribed (This Month) – Reporters
#14 – Most Viewed (Today)
#1 – Most Viewed (Today) – Reporters
#7 – Most Viewed (Today) – Reporters – Global
#4 – Most Viewed (This Week) – Reporters
#57 – Most Viewed (This Week) – Reporters – Global
#93 – Most Viewed (This Month) – Reporters-Global

As well as staging the ‘reveal’ on a Facebook page we set up, we also worked with our friends at Realwire to spread the news online. It’s fair to say their release distribution resulted in a list of coverage longer than your arm. Well, certainly my short, stubby arm anyway.

July 2nd 2016
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Hendy Ford in Fareham Review

My friend Fiona has some good advice: So I went to collect my "fixed" car today, well the tyres are fixed but.... The glove box is now broken, the inside trim isn't flush, there is a scratch on the inside door, and there is still rust on the window wipers. Not ...
May 25th 2016
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Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
November 18th 2015
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An interview with Ty Jeffries aka Miss Hope Springs

Miss Hope Springs will be performing her Christmas show Now it’s Christmas Time at Brighton's Komedia on Tuesday 8th December. Last year’s show, which has been described as 'a glittering glimpse of vintage Vegas’ was completely sold out. Miss Hope has had rave reviews, as well as winning Best Cabaret Brighton Fringe ...
June 18th 2015
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Alex Reid launches Alma Juicing Retreats

Alex Reid, the former cage fighter - who was married to Katie Price from 2010 to 2012 - has set up the Alma Juicing Retreat in Marbella, Spain and is using his expert knowledge of health and fitness to help people get in shape and achieve their weight loss goals. The ...
September 30th 2014
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MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...


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