W1 by Raymond Weil

To help launch Raymond Weil’s W1 range to a young affluent audience, we built a campaign themed around London’s fashionable W1 postal area.

I worked with the chairman of the British Inline Association to recruit a team of good looking, proficient rollerbladers and dressed them in skin tight branded body stockings. They performed stunts and handed out leaflets in high traffic areas around the City and West End and in Selfridges on launch day.

With a team of cop spotters at each location, we arrived in a sleek branded vehicle, the team jumped out, performing by the light of a row of aircraft landing lights, accompanied by a pounding sound system and an industrial smoke machine. The w1 logo was cast onto nearby buildings using a powerful projector.

Alongside the guerrilla campaign we hosted a high profile celebrity party at Browns Club and visited magazine fashion journalists and stylists to show them the watch range and offer them for upcoming shoots.

July 1st 2016
Tags: The Latest News

No Comments

Shaws of Brighton reviews

SHAWS OF BRIGHTON WINDOW INSTALLERS REVIEWS “Shaws customer service is extremely aggressive and I would seriously recommend you look elsewhere unless you want to put yourself through the grief they’ve put me through. They caused a defect on a window they came to repair and tried to charge for their mistake. ...
May 25th 2016
Tags: The Latest News

No Comments

Taking Bank Holidays Costs UK Small Businesses Over £2,500 Each Year

The month of May sees two Bank Holidays (2nd and 30th May), but British small business owners stand to lose an average of £506[1] during May and £2,163[2] annually by choosing not to operate and instead take the extra day’s rest over long weekends. A study of 1,500 UK small business owners by Yell Business reveals that ...
November 18th 2015
Tags: The Latest News

No Comments

An interview with Ty Jeffries aka Miss Hope Springs

Miss Hope Springs will be performing her Christmas show Now it’s Christmas Time at Brighton's Komedia on Tuesday 8th December. Last year’s show, which has been described as 'a glittering glimpse of vintage Vegas’ was completely sold out. Miss Hope has had rave reviews, as well as winning Best Cabaret Brighton Fringe ...
June 18th 2015
Tags: The Latest News

No Comments

Alex Reid launches Alma Juicing Retreats

Alex Reid, the former cage fighter - who was married to Katie Price from 2010 to 2012 - has set up the Alma Juicing Retreat in Marbella, Spain and is using his expert knowledge of health and fitness to help people get in shape and achieve their weight loss goals. The ...
September 30th 2014
Tags: The Latest News

No Comments

MBAs from £4000 from the Online Business School

An online business school is revolutionising business education by offering routes to undergraduate degrees and MBAs costing a student as little as £4,000 - while also enabling them to study “anywhere at anytime”. The Online Business School (OBS), founded by distance-learning pioneer John Holden, provides ‘pay-as-you-go’ pathways to business degrees and ...

Search

The archives run deep. Feel free to search older content using topic keywords.

Browse by Category