W1 by Raymond Weil

w1a W1 by Raymond Weil

To help launch Raymond Weil’s W1 range to a young affluent audience, we built a campaign themed around London’s fashionable W1 postal area.

I worked with the chairman of the British Inline Association to recruit a team of good looking, proficient rollerbladers and dressed them in skin tight branded body stockings. They performed stunts and handed out leaflets in high traffic areas around the City and West End and in Selfridges on launch day.

With a team of cop spotters at each location, we arrived in a sleek branded vehicle, the team jumped out, performing by the light of a row of aircraft landing lights, accompanied by a pounding sound system and an industrial smoke machine. The w1 logo was cast onto nearby buildings using a powerful projector.

Alongside the guerrilla campaign we hosted a high profile celebrity party at Browns Club and visited magazine fashion journalists and stylists to show them the watch range and offer them for upcoming shoots.

August 25th 2015
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The life of a freelance PR

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Alex Reid launches Alma Juicing Retreats

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MBAs from £4000 from the Online Business School

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Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...


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