W1 by Raymond Weil

To help launch Raymond Weil’s W1 range to a young affluent audience, we built a campaign themed around London’s fashionable W1 postal area.

I worked with the chairman of the British Inline Association to recruit a team of good looking, proficient rollerbladers and dressed them in skin tight branded body stockings. They performed stunts and handed out leaflets in high traffic areas around the City and West End and in Selfridges on launch day.

With a team of cop spotters at each location, we arrived in a sleek branded vehicle, the team jumped out, performing by the light of a row of aircraft landing lights, accompanied by a pounding sound system and an industrial smoke machine. The w1 logo was cast onto nearby buildings using a powerful projector.

Alongside the guerrilla campaign we hosted a high profile celebrity party at Browns Club and visited magazine fashion journalists and stylists to show them the watch range and offer them for upcoming shoots.

February 20th 2014
Tags: The Latest News

No Comments

World’s oldest independent eyewear company C.W. Dixey & Son selected for David Linley‘s Celebration of British Design, Craftsmanship, Engineering and Innovation

Makers of Sir Winston Churchill’s spectacles, C.W. Dixey & Son has been selected to appear in a prestigious exhibition celebrating the very best in British design and craftsmanship curated by David Linley and Scott Simpson. The carefully selected brands forming the exhibition are all renowned for the design and creation of ...
November 11th 2011
Tags: The Latest News

No Comments

Meet Lytro’s Light Field Camera, for ‘Living Pictures’

Pictured above is Lytro's new Light Field camera, which doesn't look like any camera on the market. And, being the only camera to focus after you've taken the picture, it doesn't work like other cameras either. With pictures produced on the Light Field Camera, the photographer doesn't have to wait ...
November 10th 2011
Tags: The Latest News

One Comment

Rocket Fuel UK investigates the role of environment vs audience in effective brand advertising

On Tuesday I went to a breakfast debate hosted by the lovely people at Rocket Fuel UK. For those unfamiliar, Rocket Fuel is a real-time ad targeting company whose technology combines all data-driven targeting techniques, from behavioural to contextual, into one system that automatically adapts campaigns in real time to ...
September 24th 2011
Tags: The Latest News

No Comments

World’s oldest independent eyewear company launches first new collection for a generation

C.W. Dixey & Son of London, the world’s oldest independent eyewear company, has a rich heritage of iconic clients. They include legendary explorers, artists and writers, such as James Bond creator, Ian Fleming, as well as emperors, royalty and leaders. However, it’s long-time C.W. Dixey & Son devotee, Winston Churchill who ...
July 29th 2011
Tags: The Latest News

7 Comments

11 businessy apps for freelance and mobile workers

One of the advantages of working as a freelance consultant is being able to work from anywhere. This allowed me to live and work in Munich last year, and my favourite spots nearby now include the table outside the pub downstairs, a nice cafe down the road, and the magnificent reading room ...

Search

The archives run deep. Feel free to search older content using topic keywords.

Browse by Category

Switch to our mobile site