Word-of-Click
Beta-testing management

Like Word of Mouth, Word-of-Click spreads as recommendations from trusted sources perceived as independent, and it is this independence that gives it so much power.

An audience often need to use a product before appreciating its benefits, so a Word-of-Click campaign uses what they think of your product as a starting point for dialogue. It also allows them to play an exciting, active role in the launch.

Word-of-Click campaigns can be created, shaped and extended to help you reach often elusive audiences. They provide significant mass within a short period of time.